PPC Tips & Google Ads Updates
Discover expert PPC tips and the latest Google Ads updates. Learn strategies to cut wasted spend, boost ROI, and stay ahead of new features.
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Dynamic keyword insertion: when it works, when it backfires, and how to use it properly
Dynamic keyword insertion is one of Google Ads' most powerful, and most misunderstood features. In this post, I break down exactly what DKI is, walk through real dynamic keyword insertion examples, explain when it genuinely improves performance, and cover the situations where it can seriously damage your campaigns (and your brand). I'll also tackle one of the most common questions around DKI: can you use a competitor's name in Google Ads using this technique? The answer might surprise you.
